Diversity and inclusion in marketing
MarTech is your source for diversity and inclusion content for marketers. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Diversity and inclusion in marketing
The war on DEI is hitting marketing and hurting business
A huge amount of research shows diverse companies perform better. So why are many of them gutting DEI initiatives?
How to move beyond performative segmentation and embrace authenticity
Embrace values-driven segmentation and remain authentic in the face of social and political complexities.
Diversity and inclusion in marketing
Black women founders have to keep pushing
Octavia Goredema says that Black women founders seeking capital mustn't be discouraged by depressing statistics.
How to market in the age of outrage
At a time when everything and anything is potentially controversial, some brands are speaking up and some are shutting down. Both approaches are risky.
Diversity and inclusion in marketing
Pride Month is about authenticity, not ‘rainbow washing’
Phil Schraeder of GumGum talks about being a gay CEO and how brand values should amount to much more than hanging a rainbow flag out for Pride Month.
Marketing artificial intelligence (AI)
How women in marketing can thrive in the age of AI
Far from feeling threatened by the incursion of AI into marketing, women should realize they are well-placed to seize promising opportunities.
Diversity and inclusion in marketing
What is diversity and inclusion in marketing?
Diversity drives success, but only if it's in both your content and your organization.
Diversity and inclusion in marketing
Number of women in marketing up, but salary and seniority remain problems
Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions.
American Black consumers: More diverse, demanding and reachable than ever
The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children.
Diversity and inclusion in marketing
Black History Month: The mistakes waiting to be made
Without an authentic commitment to the community you want to connect with, you're riding a pogo stick across a minefield.
Marketing artificial intelligence (AI)
How to fight bias in your AI models
How do you correct your data when the problem is including demographics that have long been excluded from standard consumer opportunities?
Theresa Kushner: Spotlight on the expert
Theresa Kushner has been at the center of marketing data and analytics since the start, working at IBM, Cisco, VMware and many more.
The 4 secrets of effective communication
If your marketing team can't communicate with each other, how do you expect them to communicate your message to the world?
Navigating shifting markets: New products and messaging and the power of storytelling
The importance of staying reponsive to the ever-changing market in your messaging and the stories you tell.
Diversity and inclusion in marketing
New adtech partnership unlocks inventory for multicultural publications
Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers.
Diversity and inclusion in marketing
Why women must have a voice at the AI table
Equality by design is the right approach, for women and other marginalized groups.
Diversity and inclusion in marketing
The gender pay gap in marketing: Should women be more assertive or the market be more responsive?
The gender pay gap persists in marketing as well as many other careers. Here's actionable advice on combatting it.
Diversity and inclusion in marketing
How marketing leaders can make diversity work within their teams
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions.
International Women’s Day 2023 and the martech community
Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women.
Marketing artificial intelligence (AI)
How bias in AI can damage marketing data and what you can do about it
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know
Diversity and inclusion in marketing
Marketing industry diversity improving, but still lags for senior positions
The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.
How marketing campaigns can go wrong
It seemed like a great marketing idea. Then it backfired. The reasons can be studied, interpreted, and used to improve.
Optimizing the online experience for disabilities improves it for all customers
43% of people with disabilities abandoned an online purchase because of accessibility issues.
Diversity and inclusion in marketing
A new way to find the tech talent you need
Look for skills and potential instead of specific experience.
B2B buyers are much more concerned about a company’s values than the general public
72% are more likely to buy from socially responsible businesses.
20 ways to make your marketing team more productive
Here are some hacks and ways to build a culture that rewards productivity.
Facebook agrees to revamp adtech over discrimination charges
Second time company has settled a federal lawsuit about advertising bias.
Major brands commit to mitigating adtech bias
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.
Diversity and inclusion in marketing
MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap
Woman in martech earn an average of 0.70￠for every $1 a man earns.
Why being purpose-driven goes hand-in-hand with being profit-driven and resilient
Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.
Good morning: The more diverse your team, the more successful it is
How do you find the people who aren't at your table?
Diversity and inclusion in marketing
By the numbers: Diversity and inclusion are good business
Improves stock and revenue performance, hiring and retention, and customer acquisition and loyalty.
‘Tech for Good’ offers a PR package to minority-led start-ups
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Research finds lower investment in ads featuring women
On International Women's Day, research suggests appropriate representation of women in ad creative may not be enough.
Addressability is a ‘slow-motion train wreck,’ says IAB CEO
In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.
Measuring diversity in advertising: A challenge of scale
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes
The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.
Multicultural curation is the future in marketing and advertising
Brandon Rochon on why moving culture is more fullfilling than just selling product.
Good morning: A simple message
"Inclusion management is really about a rising tide that lifts all boats."